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I have myself been in the business for close to three years and have seen conservative ideas shattering into growth mindsets and people being more adaptable to change. There has been an open switch to renting from the old fashioned buying specially because of social media’s impact that has increased the aspirations of the youth. Now, nobody prefers repeating outfits, it has almost become an impossible idea. The fact that continues to haunt many is that looking good comes at a price but renting solves all these problems. People are religiously following bloggers, influencers, celebrities who play a major role in establishing fashion trends and everyone wants to crack celebrity style or look in this case renting pans out really well.lovebet. 9' Open URL :j158.ccPsychological Aspect– Any particular trend, or something that is ‘in’, inspires or encourages people to think about buying similar apparel. Subconsciously, they begin looking for similar patterns and styles, thus resulting in something becoming a ‘hit trend’. In the same way, if a particular pattern is not appealing, it will not be accepted by the people and eventually, that particular style will fade away. And then they are the classics, which are perennial and never out of trend.lovebet. 9' Open URL :j158.ccAccording to Kamal Khushlani, Founder and Managing Director, Mufti, the current estimated size of Rs 34,400 crore, the footwear segment is expected to grow over Rs 55,400 crore in the coming five years. Open URL :j158.cc
The brand is also looking for franchisee partners as it plans to open outlets in Bengaluru, Chennai and Hyderabad.lovebet. 9' Open URL :j158.ccNo matter what the trend of fashion or even a season is, India is a multi-cultural country that has a fashion slant of every culture. And that’s why several leading footwear brands are also venturing into the Tier III and II cities, which comprises 55 per cent of the footwear industry in India.lovebet. 9' Open URL :j158.ccHe added that in the gifting market, their Indian partner was Archie’s Gift Shops. “We have been working with them for quite some time now too and our offerings include greeting cards. These are important for us because they are the kind of halo products which create the buzz among the young audiences – teenagers and young adults. They’re happy, fun and cool,” he said. Open URL :j158.cc
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